DON'T THINK – JUST KNOW!

In today’s world, the knowledge and skills of corporate finances are fast becoming an indispensable tool not only for senior management and financial services, but increasingly for the managers of other services: marketing, sales, purchasing, production, logistics, technical and support.

After all, if they do not fully understand the concepts and indicators discussed by the CEO at general meetings, how can we be sure that they will make the right decisions in our rapidly changing world? Or that their subordinates will know what to do to achieve the desired result?

Should we continue to rely on the standard methods of increasing sales, raising prices, cutting expenses? How much have these enabled you to grow in the recent years? By five to ten percent? How well do you expect to perform next year?

And yet we keep hearing about companies whose value increases each year by hundreds of percent. What exactly do they do differently? What does their staff know that yours does not?

That is precisely what our programs are designed to do: to explain to the managers and their staff their role and effect within the company, what they can do differently, and how to measure the results of small daily changes in order to ensure that the overall efficiency of your business starts to grow not by accident, but as a consequence of specific planned actions and newly implemented processes.

To be sure, we may employ the same terminology and concepts as do other financial training programs: P&L, EBITDA, Gross Margin, Net Profit, Balance Sheet, Cash Flow, Asset Turnover, ROA, ROE, ROCE, Just in Time, Lean Production, Market Share, Client Index, Blue Ocean Strategy, and so on.

However, there is a major difference:

1. The participants do not just listen to a presentation on these concepts and forget them the next day, as usually happens at these training course. Our participants learn to see the company as a whole through these indicators, and then go on to apply selected indicators in their specific practice in order to consciously improve the performance of the entire company.

2. We do not have to talk much about these concepts. During our programs, the participants tell us about it THEMSELVES. That is the main effect of “Power of Learning” concept, which forms the basis of all business simulations developed by the Celemi company. It is thanks to the Apples&Oranges business simulation that the finance course has become more accessible, interesting and easy to memorize for virtually any company employee.

Failure to understand and forgetting are no longer possible!

CHANGING PEOPLE’S MINDS AND MOVING THEM TO ACTION – that is the main objective of our financial and executive programs.